Carrie is a leader, strategist, and creative problem-solver with expertise in values-driven, integrated brand, and marketing approaches. She is the executive director of the Stowe Area Association (SAA), serving approximately 300 business members by promoting the Stowe brand through effective public relations, social media strategies, as well as operating a visitor information center and central reservations service for 30+ hotels and inns. Prior to SAA, Carrie was the owner and creative director of New Ground Creative, a creative firm that built brands through engaging design, dynamic campaigns, and authentic messaging. Carrie holds a bachelor’s degree in Graphic Design and Art Management from the University of Wisconsin-Whitewater. Carrie finds inspiration in travel, singing, reading, and time spent outdoors with her family.
“I am poised to join the Board and support the future direction of VSECU with my many years of creating and developing brand strategies and integrated marketing campaigns, including financial institution marketing. I’m good at asking probing questions, building relationships, cultivating strong partnerships, and making connections. I would love nothing more than to contribute my experience, passion, and skills to VSECU’s mission of fostering the VSECU brand with pride for its commitment to its members, culture, mission, businesses, economy, and community with heart. The combination of my leadership experience of managing a nonprofit, running my own business, and serving on numerous boards, including Vermont Businesses for Social Responsibility, help make me a strong contributor to the Board. As a leader and parent, I’m passionate about helping people and working with organizations whose mission I embrace.”