VSECU was recently honored with two Diamond Awards, which recognize outstanding marketing and business development achievements in the credit union industry.
The awards were presented by the Credit Union National Association (CUNA) Marketing and Business Development Council, a national network comprising nearly 1,000 credit union marketing and business development professionals. Awards are given in each of 33 categories ranging from advertising to community events and beyond.
VSECU won awards in two categories. It won a Diamond Award for Best Use of Social Media by incorporating Facebook, Twitter and online videos to engage Vermonters in a VSECU employee-managed charitable contribution program called We Care 2 @ VSECU. Social media was used to ask Vermonters to recommend Vermont charities as part of VSECU’s giving program.
The second Diamond Award was for a Television Single Advertisement that introduced VSECU’s redefined savings account for all Vermonters. The ad was created in collaboration with Kerr Advertising, Montpelier, and Urban Rhino video production, Burlington. All awards considered strategy, creative concept, design and production, copy and communication and results as part of the judging criteria.
“The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,” said Sean McDonald, chair of the CUNA Marketing & Business Development Council. “Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition.”
Award winners were recognized at the council’s 19th annual conference held March 7-10 in New Orleans, Louisiana.
About the CUNA Marketing and Business Development Council:
The CUNA Marketing and Business Development Council is a member-led organization comprising nearly 1,000 credit union professionals from across the United States. The council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development and related disciplines. For more information, visit www.cunamarketingcouncil.org.